Our Story

Hi Y'all!
My name is Rachel and I own Newnan Mercantile and Ellie + Roo Baby. 

Established in 2023, Ellie + Roo Baby Boutique is the newest extension of Newnan Mercantile. This carefully curated collection of baby goods has been hand picked to deliver a unique shopping experience downtown. The boutique is named after my two beautiful daughters, Ellie and Roo. We strive to give back to the community and to spread our love for Jesus in everything we do. 

We are God's workmanship, created in Christ Jesus for good works, which God prepared beforehand that we should walk in them. (Ephesians 2:10)