Meet the Owner, Rachel, and her kids. She has a passion for clothing that is soft, affordable, and on trend. Naming the store after her two daughters, Ellie and Roo, was an easy choice since the collections are based around buying clothes for them.

She couldn't help but add a boy's line as well for her youngest son, Judd.

Enjoy searching through the collections and finding something you can't wait to put your kids in.